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  • The LUV Hangover: Why Southwest’s Corporate Religion is Tanking

    The LUV Hangover: Why Southwest’s Corporate Religion is Tanking

    For decades, Southwest Airlines has been the undisputed golden child of American aviation. They were the outliers, the rebels in hot pants who traded the stiff formality of legacy carriers for peanuts, “LUV,” and a seating policy that resembled a middle-school fire drill. They built a brand on a “Why” so powerful it became a…