college
-
Back in 1990, a group of Cornell economists handed out coffee mugs to half the students in a classroom. The mugs bore the university seal and retailed for about six bucks in the campus store. The other half of the room got nothing. Then, the economists opened a market, asking sellers to name their price…
-
When computer programmer Melvin Conway submitted a paper to the Harvard Business Review in 1968, the editors rejected it. He took his observations to Datamation magazine instead, where his central thesis quietly became a foundational rule of software engineering. Conway observed a simple, inescapable truth: any organization that designs a system will inevitably produce a…
