Tag: news

  • Conway’s Law on Campus: Why Your Org Chart is Ruining Your Brand

    Conway’s Law on Campus: Why Your Org Chart is Ruining Your Brand

    In the late nineteen sixties, a computer programmer named Melvin Conway submitted a paper to the Harvard Business Review. The editors rejected his submission. Conway subsequently published his observations in Datamation magazine in April of nineteen sixty-eight. His central thesis eventually became a foundational rule of software engineering. Conway observed that any organization attempting to…

  • Institutional Isomorphism and the U.S. News Trap: Why Mimicking R1s Kills Regional Brands

    Institutional Isomorphism and the U.S. News Trap: Why Mimicking R1s Kills Regional Brands

    Gather ten strategic plans from ten different regional universities. Lay them side by side on a large conference table. The physical artifacts themselves tell a story of compliance. Look closely at the typography, the paper stock, the photography, and the core pillars. You will find an unyielding repetition. The glossy covers invariably feature a diverse…